One-Page Websites | Advantages and Disadvantages

One-Page Website

One page websites, i.e. pages consisting of only one page (without additional subpages), enjoy growing recognition among internet users. Nothing unusual! One page websites are often very aesthetic and original. However, will they always be a good choice in terms of functionality? Let’s find out!

What is the one-page website?

Unlike classic websites built from the home page and many subpages, a one-page website has only one page. In simple terms, it can be said that this type of page consists only of the main page, without additional tabs. On one page is placed the entire content of the site and the menu, which refers to individual sections without reloading the website.

A user who goes to a one-page website can search for specific content by selecting the appropriate item in the menu. After clicking, instead of moving to a separate subpage, you are redirected to a selected place on the page where the information of interest to the user is located. 

Another option is simply scrolling the entire page and familiarizing yourself with all its elements, which are in a vertically integrated system (arranged one below the other).

First websites’ one-page website was created in response to the growing importance of mobile devices. As you probably have often had the opportunity to find out, navigating traditional sites with many tabs, using a smartphone or tablet is uncomfortable. 

With one page website, the user of a mobile device can quickly and easily scroll the entire page and easily find information that interests him. Over time, this solution has gained great popularity and is currently used also for recipients using desktop devices.

When will a one-page website be a good choice?

The discussion about whether one-page websites work as a company page has been going on between programmers, web designers and marketers for a long time, and their opinions are invariably divided.

Undoubtedly, a one-page website will not work if a company wants to provide a lot of information on its website. In this case, placing a huge amount of content on just one page will be just not functional. For a potential user, it will be much easier and more pleasant to navigate than the classic website, on which individual sections will be divided between different subpages.

One page website works great as business card pages, which contain only basic information about the business. These types of websites look very aesthetically pleasing, and the most important information about the company posted on them is easily remembered by users.

One page website and website positioning

While the functionality of a one-page website meets various opinions, almost all SEO specialists agree on their positioning. One page website is much harder to position than traditional websites. The small amount of content means that it is not fully adapted to answer many questions asked by search engine users. For this reason, the visibility of a one-page website can be significantly limited, especially in terms of long-tail phrases and long queries.

However, we calm down – the abovementioned difficulties do not mean that the one-page website cannot be successfully positioned. If the site is properly designed – divided into sections with different names, with subtitles or signed graphics – this is possible. 

A trick that is often used when designing a one-page website is also assigning a separate URL for each page block. As a result, search engine robots are able to properly index the content contained in individual sections of a one-page website.

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What else can you do to improve the position of a one-page website in search engines? Here are some handy tips:

Get links, i.e. take care of link building. If individual elements of your website have separate URLs, make sure that they appear on external websites (blogs, catalogs, social media or in the content of sponsored articles).

Take care of content, especially since its quantity is limited to a minimum. Try to make every text that goes to your one-page website interesting, valuable for potential users and unique. Insert the key phrases that are most important for your business into the content on the page. However, use them with caution! The text must look natural.

Bet on transparency – make sure that the website is as user-friendly as possible. Divide the individual elements of the page into clearly named sections between which the user will be able to easily navigate.

One page website is an interesting alternative to classic websites, which is great for presenting one product, event or business of a small company. Well designed and skillfully positioned can be a very big success.

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