E-commerce is one of the trending methods of selling products through online websites sand virtual shops it is always a hard game to sell the products to customers beating your competitors and delivering them the best product in your category.
But you may be generating very low revenue if your product is a low-cost one but you can scale up the cost of the product by means of upselling, we can say that offering a similar product with the high cost and more like an upgraded product of what the user is trying to buy.
Why You need upselling
Upselling is a method of generating more revenue and money from your products by showing the user a higher value or priced product when they are ready to buy a low priced or normal priced product.
It is more like a tricky situation and you cannot actually tell the success rate as it purely depends on user and varies from user to user, in this case, if the user can buy a high priced product then there will be no issues as they will buy our upselling product through the sponsored ad or through any suggestions ad.
You can not only sell similar products, but you can also improve the upselling methods by showing other products and cross-selling of different products.
When should you attempt to Upsell the products?
When a user is searching for some product you can display the related and high-cost products which are better than the one they are viewing in the name of sponsored posts in which amazon is using this strategy for a very long time to upsell products.
When they are viewing Cart
After confirming the product a user adds the product to the cart to buy, but right before buying they will check the cart to make sure the products they have added are fine and how many products are added, this is the perfect time to come up with an advertisement or sponsored post with similar and high-cost product for upselling.
Let’s say the user has jumped out of all the above sections and no sponsored post worked out, then this is the best option and final option for us to upsell by trying to show them related products and asking to purchase a bundle or increase the value of the product.
How to do it?
You can either code yourself your website to do such actions on upselling or you can simply use below plugins if you are using woo-commerce.
It will help you add different options while checkout of the product like adding coupons and discount codes which makes a user buying experience more attractive helps you drive more sales easily.
This plugin will allow you to add notices while cart checkout like add more products and like this product is having a discount and but now kind of options which makes your upselling very easy.