TikTok is one of the active video sharing and video content creation platform with 500 million active users worldwide. It became very much popular in recent times and the user base is increasing enormously in Tiktok every day.
But have you ever wondered that you can use TikTok ads to drive traffic or generate leads and sales to your business and the answer is yes you can but TikTok advertising works only if you need a younger audience as most of the TikTok users are youngsters who make video content. Let us see how to advertise on TikTok.
What to consider on TikTok Ads for your business
If your business is a startup or small scale business you need to keep in mind that TikTok advertising is costly compared to other advertising as very less number of brands are using TikTok ads because it is still in development phase but don’t worry with ever-growing TikTok users advertising and benefits to the brands and businesses also will increase.
But the good thing is comparing to a previous period now it became cheaper to advertise on TikTok. TikTok is just another social media platform that is booming nowadays full of youngsters and why losing an opportunity when we have in hand.
How to get the TikTok Ads account?
First of all, go to ads.tiktok.com and you can create an account easily but activating the account takes time as TikTok ads are still in beta and you will be getting a call or mail from one of the TikTok representatives within 24 to 48 hours of submission of your details for profile creation.
After approval of your account, it is pretty simple and you have options to choose the type of conversions like traffic or app installs or Conversions.
If your product is an app and you need app installations then you can go with the app installs option and if you are a product owner that you sell online then you can go with conversions and for traffic to your profile or website you can go with the remaining option.
You will be shown then an option to choose a budget in which the minimum amount is $500 as of now and you can also choose the placements for the ads as the best thing is there is an option to choose automatic placement or manually you can select available placements.
Then targetting is the last step and make sure you target people related to your business or brand and choose good demographics. So this is all about Paid advertising with TikTok, now let us discuss organic advertising on TikTok.
Organic Advertising On TikTok
If you got the magic of awesome content creation, beautiful videos related to your brand with awesome graphics or catchy content then you no need to worry about branding as you will get a huge amount of followers in no time.
Only thing you need to keep in mind is keeping your brand or product name within the video so that people can search and reach the product as TikTok won’t allow posting links within the post description.