Essential Strategies To Market Your Business In 2020

Bill Gates said, “If your business is not on the internet, then your business will be out of business.”

According to a recent report, 55% of consumers search online for reviews and recommendations before buying any product or service, with 47% visiting the business official website, while 26% looking out the physical store, and 23% of people consult with mates and relatives.

These striking statistics revealed the significance of the online presence of your business.

Find out the benefits of having a business online in 2020:

  1. It makes it easier for the prime customer to reach your brand.
  2. Greater platform to showcase your product or services.
  3. Provide a good platform to build relationships with consumers or buyers.
  4. Attract a larger audience.
  5. Increase your business credibility.

Without further ado, let get into the strategies to market your business.

Build Brand Awareness:

Essential Strategies To Market Your Business In 2020

Building awareness of your brand or business can be manageable when you have a bulletproof plan on-board.

The most effective way to get brand awareness is through advertising. You have to convince the person that your product is the best so that he will purchase it and buy more of it. It can be done with a bit of advertising, but one has to know the right way of doing so.

How to build brand awareness?

  • Social Media Presence
  • Search Engine Optimization
  • Social Media Ads With Re-targeting
  • Brand Launching Events

Business Listing Services:

One of the best strategies to make your online existence is to list your company on business listing platforms.

From to improve local visibility to strengthen your reputation to attract new customers to increase brand awareness to boost online presence, business listing services brings a bundle of benefits in your account.

Top business listing sites for free:

  • Google My Business
  • Yelp
  • Angie’s List Business Listing
  • Yahoo Local
  • Microsoft Bing

What do you need to put in your local business listing?

  • Name of your business
  • Address
  • Operational Hours
  • Contact Number
  • Website
  • Category
  • Description

Take up Social Media:

Facebook Ad Trends

The latest social media statistic report 2019 says, “more than 80 million small businesses use Facebook Pages to connect with consumers; 10 million of those businesses pay for social media advertisements.”

It is no wonder that social media has become a significant part of our life. Social media isn’t just a tool to gain exposure but it has now become an essential time investment for every business to make.

Top 3 B2B Social Media Platforms to grow your business:

Note:- You can also put up your promotional multimedia stuff on various platforms including YouTube, Vimeo, Dailymotion, and Yahoo Screen.

Essential benefits that your business will get by having a YouTube presence:

  • Popularize your brand or product.
  • YouTube videos increase the chances of sharing.
  • Enhances your brand visibility.

Search Engine Optimization:

Digital Marketing Trends

According to the recent statistics, the top 3 search engine result pages gather 95% of internet traffic. This revealed the significance of search engine optimization in terms of marketing your business in 2020.

Search Engine Optimization means optimizing your website by getting good visibility on search engines to improve your ranking in the results pages.

SEO is all about gaining a position in the top search engine results pages. This is one of the most powerful ways to promote your website. So, here’s the secret for a consistent result – make sure your website gets good visibility in search engines.

To make your company grow and improve its position, you have to invest in SEO for business. SEO for business is one of the vital aspects of a website that helps search engines to rank your website better. It will result in your website ranking higher than the others.

Online business is not easy to develop. To make it even more successful, it is better if you develop an online business strategy based on SEO.

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