5 Ways to Immediately Boost Social Media Traffic

5 Ways to Immediately Boost Social Media Traffic

It is not easy to attract people to your website by engaging through social media, especially if you are already using paid advertising and you are running out of budget. Paid social ads can boost your traffic but how you can retain them? As we know, social media can be a great source of traffic. The more presence you build, the more you rely on traffic from social media.

Increasing Social Media Traffic

You need to build a relationship and engage in each social media network to boost traffic with social media marketing agency. You need to be always available for potential buyers, customers, and brand fans to nurture them through the buying process.  There are some basic rules you should follow to get a quick boost from all social channels.

Your content should represent your brand properly. Be sure your case studies, blog posts, or infographics go far and beyond to make it greater for your social sharing. Here are some of the steps to boost social media traffic –

1. Show Visuals to Get Your Traffic Rolling

The first impression is the last impression. You may have heard many people saying “Don’t judge a book by its cover”. But visuals help us to decide more often than not. According to the Q4 2013 Index by Adobe, images on social media drive up to 650% more engagement than texts.

People want visuals to ensure that their buying decisions are valid. When customers can view product demo or video, there are 85% chances that they would buy that product.

Instagram is one of the best platforms to show visuals. There is a tough competition with over 80 million videos and photos shared every day. Over 3/4th of comments are made in 2 days of the post, which proves its great impact on Instagram strategies of the brand. Here are some of the elements of best visuals on social media –

  • Top class photography
  • Well-designed layouts and cool colors
  • Visual storytelling
  • Well-planned and consistency on point
  • Visuals showing services or products on a new light

2. Your content must be easy to share

By now, every business owner or marketer should be aware of the importance of being shareable. According to the ComScore report in 2013, mobile devices account for over 65% of the time to be spent. Users spend more than 40% of news content on mobile devices than on desktop. In this day and age, your content must be readable and easy to share. On mobile devices, share buttons are very important to drive traffic from social media. 

You can use social media plugins to make it easier for users to share your content. Several plugins can spread your content through social media. You can use “Click to Tweet” so you can highlight the parts of your content to share on social media without having to leave the page.

In addition, you must add your social media buttons which should be mobile friendly and avoid distracting readers while scrolling.

3. SEO

Of course, you want your readers to easily read and share content. But you also have to ensure that your content is being shared well. Digital marketing has come a long way. At some point, you need to level up the best practices for your SEO. You can generate more leads/sales, improve visibility, boost your brand domain and authority, improve social media traffic and connect with your audience by using the best SEO practices.

4. Know the Timing

Consistency is definitely the key to build the number of followers. The more consistent you are, the more likely you will be seen. Once you see the growth in social media traffic, don’t slow down on publishing. Stick to your daily schedule to build your traffic. You should know how many posts you need to make every day and at what time. As a general rule –

  • Post 3 to 10 times a week on Facebook
  • Instagram up to 1 to 2 times a day
  • Tweetup to 5 times a day
  • Post 2-5 times a week on LinkedIn

5. Know Your Rivals

At last, you should know how well your rivals are performing in the market. It is a tried and tested strategy. Competitive analysis helps you know the important performance metrics and find out how the same audience responds to the social posts of your competitors. Figure out certain things like –

  • Most engaging social media networks
  • Best times and days for posting
  • How often your competitors respond to comments

Types of content they publish, such as images, memes, quotes, videos, etc.

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