Content is the king of marketing and with the right content, at the right time, we fall under profits. But it doesn’t matter maybe it’s 2109 or 2090 content marketing is one of the best tactics that we can use for effective marketing of your business.
So basically B2C content marketing is a strategy of engaging audience or generating revenue and we can even say promoting the products with the perfect piece of content. Content marketing is very effective and will help you increase sales for sure.
According to a content marketing institute, 85% of B2C marketers are using content marketing as their strategy to get effective leads.
Perfect B2C Content Marketing Strategy
Content marketing is one of the direct ways of expressing or showcasing about your brand or products so you have to be very careful and have to write the well researched or emotional content.
Emotional content in the sense of content marketing is writing the content directly to the audience instead of trying to generate or collect any information. you are writing and engaging directly with your audience through B2C content writing in which you have to make sure that the content contains words that will attract the audience instead of some boring and lengthy content.
Time is what all that matters most and if you post the content while everyone is sleeping them your content will be lost among your competitor’s content which will again reduce the generation of leads or brand promotion.
If you want to have the best CTR then understand your audience first and at what time they are active most. But usually, you get high CTR on Wednesdays and weekends at the time of 5 PM to 11 Pm as they are the internet peak hours.
Understand what your audience is looking for and what they are expecting from your brand and make sure that you come up with a good idea.
Basically, consumers will be looking for solutions to problems so the biggest task is to find the right solution as well as the best solution compared to your competitors. Writing about discounts and offers will also attract a lot of people so make sure you got a good structure for that.
How to write the best content?
Understand the product or service first and do the proper keyword research to find out what people are searching for in Google or other search engines.
Prepare the content for that particular problem and make sure your website design is good because that is what attracts the consumers to spend more time on your website and will gradually increase sales.
A poor design will definitely impact on your CTR and leads.
Make sure your content got a catchy headline because it is the key element to drive more traffic to your product and a poor headline will definitely make you lose, with just a few tweaks on headings you can increase your traffic by more than 30%.
In Business to Consumer content marketing you directly interact with the people instead of going through any other brand like B2B content marketing.