SEO plays a major role in website identity; here are the 18 exclusive SEO checklists for local businesses which should be followed to rank all local Businesses.
Table of Contents
1. Logo Naming
Naming your logo properly will give you more exposure and
good SERP. It is important to use the same logo in different versions of your
website like Mobile version, desktop, and Facebook or Twitter pages. Use your
website name along with the word logo as the name for the logo. Do not use
logo.jpg or mylogo.jpeg as these are generic names and will not help your
website to be searched optimistically.
Example for Logo naming: website name-logo.jpg
Provide Alt text for the logo’s image tag. This text will be
displayed in place of the logo when there is some loading issue. Giving alt
text is important for all the images. When it comes to the logo it is important
to add the location of business along with the business name as this will be
the most important part of the local SEO Checklist. Specifying location in the
title tag of the logo’s link will help to reach the local audience.
2. Add Name address
and phone number (NAP) in all pages:
It is important to add your business address and phone number correctly on the home page in a visible region. It should be clearly seen and should be accurate. The phone number used should be in local area code, not a toll-free number. This phone number will help to reach the local audience.
The most common practice is to place name, address and phone number in both header and footer parts. Any information provided regarding your locality will be helpful for Google and should be on your local SEO checklist.
3. Name Address Phone
It is important that name, address and phone number are in
the proper format, below example shows the correct format for NAP.
Door number Street name,
Make sure that the format of NAP is the same throughout all
channels like website, Facebook, Google my business page and other mediums.
Inconsistency of information might lead to a drop in page views.
4. Registering your
company with Google My Business:
It is crucial to create a Google My Business account. While creating a My Business account your
business location and ownership will be verified. Verification will be done
either through mail or phone. After verification of the address, your business
will be listed on the local Search engine research page.
To improve your Google ranking the following things need to be considered:
• Data accuracy is
important. Specifically, the data regarding your company address and phone
number need to be correct this will be the most important thing in your Local
• Responding to
reviews given by your customers.
• Add photos of
your business in My Business page.
• Working hours of
your business need to be accurate.
5. Embed a Google map
for your address:
Embedding a Google map is an easy job, doing this simple
work will help to improve ranking in local search engines. Embedding a Google
map is easier you can embed by using WordPress Plugins or by these following
• Go to Google
• Type your
• Select embed Map
from the left menu on the top.
• Add the code in
your contact us page near your address and your map will be visible.
6. Titles URL’s and
descriptions should be URL friendly:
Titles and descriptions of a website should be SEO friendly.
When your website appears in the search result, titles and descriptions are
displayed along with URL. The information provided in the title and description
must be clear enough so that visitors get enough details about the page they
are about to visit. The Titles and descriptions must contain the location
details as this will be another important factor in your Local SEO checklist.
7. Register with
Yahoo Small businesses:
Similar to Google My Business you need to register your
business with Yahoo small business list as well. This is a paid service that
requires minimum payment something fewer than 20 dollars or equivalent.
Registering with Yahoo’s small business will help you improve your local search
8. Register with Bing
Bing search engine is the next most used search engine after
Google. Registering your business with Bing will help you improve local search
related to your business and other similar business.
9. Use Schema
Using a schema structure for your website will increase the
chances of getting your website listed in Google Featured Snippet results.
Schema structure for your website can be obtained by using WordPress Plugins or
you can get one from schema.org.
10. Create Local
Facebook Business Page:
Create a local Facebook Business page apart from the regular
business page. This will help you to get in touch with your local customers.
This will enhance your business visibility in your locality thus needs to be
added in your Local SEO checklist.
11. Register with
Just Dial is top Local business listing in Chennai, go to
JustDial official website and register your business. This is free and can be
done as easily as you do for other business accounts.
12. Register with Indiamart for Business
This is another business listing directory to help you
enhance your local SEO. As mobile usage is increasing day by day it is
important to register with Indiamart for business.
13. Register with
other Local business Listings:
It is important to get your website visibility in local
search. Register your website with local business directories like Sulekha and
other business listings. This will help your business to reach the local
14. Reply for
It is important to reply to the reviews posted by users.
Even if it is negative reviews it is important to respond as this will improve
your reliability among local users.
It is important to build backlinks for your website. You can do this by creating guest posts for other local businesses. This way you get more visitors to your website. Backlinks also help in increasing your website visibility as it is being linked through other websites as well.
16. Optimize your
website for mobile:
Mobile has become the most used medium after computers and
tablets. It is important to optimize your website to be mobile-friendly. If it
is not mobile-friendly you might lose some visitors as they might not be
interested to visit the website that looks broken on mobile.
17. Start a blog and
do internal linking:
Other than external linking you can build your internal
links by creating a blog and making links to your web pages. These links will
help to improve search results. This can be another important factor in your
Local SEO Checklist.
18. Create Business pages in social media
Creating a business page in social media like Facebook,
Twitter, Instagram and YouTube will help you get multiple visitors and
customers from multiple platforms.
The Above listed 18 points are the necessary SEO Checklist for Local Businesses followed by SEO Expert in Chennai to increase local search ranks for small Businesses and startups.